PERCEPATAN DIGITALISASI MARKETING UNTUK MENINGKATKAN OMSET PADA PENGRAJIN SONGKOK

Abstract

The priority problem is to see the potential of economic resources originating from songkok which is quite good, but craftsmen have not been responsive to technology and understand the use of social as a promotional and marketing media, causing the marketing strategy carried out by craftsmen to still be directly through collectors or buyers who come to the house. So it is very necessary to provide understanding and also direct assistance to the digital marketing mode to songkok craftsmen in order to increase their turnover. In addition to accelerating the implementation of digital marketing for songkok or peci craftsmen in Kepudibener village, it is also considered necessary to strengthen the distribution of the supply chain of raw materials to songkok craftsmen. This was done because it was suspected that the income of songkok craftsmen in Kepudibener village was still not optimal due to cheap wages and late materials. This problem will continue if a solution is not found in terms of accelerating marketing, because by accelerating marketing through digital marketing, the level of orders will increase and will automatically increase the wages of the songkok craftsmen's assistants.