Webinar Pengabdian kepada Masyarakat: Peran Strategi Seorang Leader Membangun Corporate Culture

Abstract

This article discusses community service activities in the form of webinars. The choice of this topic is based on the company's critical role in improving employee performance and satisfaction, as well as its contribution to the organization's overall success. In an increasingly competitive context, a leader must be able to design and implement effective strategies to build a positive and productive company. The method used was an interactive webinar involving leaders from the Karawang Tourist Village as resource persons. This webinar was held online to reach a wider audience. During the activity, participants were given an understanding of the critical role of a leader, as well as concrete strategies that can be applied in various organizational situations. The results of this activity show that participants gained new and deeper insight into the importance of the role of a leader in building a healthy company. Many participants stated that they were inspired to implement the strategies discussed in their respective organizations. An interactive question-and-answer session also allows participants to ask specific questions and get solutions directly from experts. The conclusion of this activity confirms that the webinar on the strategic role of a leader in building corporate culture is a very relevant and valuable topic. This webinar provides new knowledge and motivates leaders to be more active in creating a conducive and productive work environment. These results demonstrate the importance of future similar activities to continue supporting positive organizational development.