Webinar Pengabdian Masyarakat mengenai Transformasi Nilai dalam Manajemen Perubahan

Abstract

This webinar addresses the critical need for effective management practices in today's dynamic business environment. This topic was selected for its relevance in preparing future leaders to navigate and drive organizational change. This webinar targets Pelita Bangsa University students and presents experienced practitioners from PT. Indofarma Tbk., provides valuable industry insights. This method involves structured phases: planning, implementation, and evaluation, focusing on interactive learning through keynote presentations and case studies. The results significantly improved students' understanding of value transformation and change management principles. Participants reported increased confidence in applying these concepts, enhanced critical thinking skills, and a greater appreciation for strategic policymaking and innovation. Quantitative feedback indicates a high level of engagement, while qualitative data highlights the practical application of the knowledge gained. Despite a few technical challenges, this webinar successfully bridged the gap between theoretical knowledge and real-world practice. This webinar provides an important learning experience essential for developing effective future leaders. The success of this initiative underscores the importance of integrating practical industry insights into the academic environment. Continued efforts to expand and refine these webinars can further improve students' readiness to face the challenges of modern business management.