PENDAMPINGAN PENENTUAN PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK RESTORAN TAMAN PRINGSEWU JOGJA

Abstract

Promotion is a form of marketing communication, marketing communication is marketing activities that seek to disseminate information, influence or persuade and increase the market. The goal of a promotional activity is that the product always accepted, purchased and gets loyalty from consumers. This service focuses on improving the quality of sales of the Taman Pringsewu Jogja Restaurant through well-structured and organized promotional media. It is hoped that the results of this activity will ensure that food or culinary sales in Pringsewu are always sustainable and have qualified in terms of taste and elevate the quantity of food sales.