Pemasaran Digital Sebagai Strategi Pengembangan Usaha Kecil Menengah Keripik Cumi Cumi di Desa Bekonang

Ale Pratama Canavaro; Devi Triana; Mawar Dimas  Sopianti; Meilan Ardita Cahyani4; Nasywa Isra’ Mirais; Rahmadanti Prima Dewi; Riska Kusuma Anjani; Salsabilla Yusika Anjany; Muhammad Dimas Aji Prasetya; Habil Danar Wiyudha; Zandra Dwanita Widodo; Susilaningtyas Budiana Kurniawati

doi:10.36728/tm.v4i2.3882

Ale Pratama Canavaro Universitas Tunas Pembangunan
Devi Triana Universitas Tunas Pembangunan
Mawar Dimas Sopianti Universitas Tunas Pembangunan
Meilan Ardita Cahyani4 Universitas Tunas Pembangunan
Nasywa Isra’ Mirais Universitas Tunas Pembangunan
Rahmadanti Prima Dewi Universitas Tunas Pembangunan
Riska Kusuma Anjani Universitas Tunas Pembangunan
Salsabilla Yusika Anjany Universitas Tunas Pembangunan
Muhammad Dimas Aji Prasetya Universitas Tunas Pembangunan
Habil Danar Wiyudha Universitas Tunas Pembangunan
Zandra Dwanita Widodo Universitas Tunas Pembangunan
Susilaningtyas Budiana Kurniawati Universitas Tunas Pembangunan

DOI: https://doi.org/10.36728/tm.v4i2.3882

Abstract

Currently, the snack industry in Indonesia continues to experience very rapid development, especially chips which are one of the favorite products. These squid chips are a processed product from one of the SMEs owned by Mrs. Heni Purwaningsih in Bekonang village. The main basic ingredient of these chips is wheat flour which is then added with other supporting components. The marketing opportunity for these chips is very large, but there are obstacles in the marketing process for these chips. Therefore, we are trying to help Mrs. Heni Purwaningsih's UKM in marketing its products. Because we believe that this chip product has enormous potential in the market, we created a platform on social media, namely Instagram and Tik-Tok, for marketing online and offline. We collect data through community service which is carried out directly at the production house.